Procurement skills for the future
Partnered with Economist Impact on this research program, with the whitepaper achieving a conversion rate of 20% and contributing to sales pipeline for Amazon Business.
Crowd Insights
Pioneered research on industry trends with the company’s global community of testers and launched a series of engaging insights for awareness and lead generation.
PERSOLKELLY Rebranding
Led a regional rebrand consolidating three former brands into a singular master brand, including a social campaign, media outreach, and two brand videos.
Marketing Website Relaunch
Led content development, audits, and workflow creation for the revamp of business.amazon.com, ensuring consistency with the updated brand voice and tone.
Web Copywriting
Developed copy for the new homepage, two overview pages, two industry pages, and 11 product pages — including the top-performing product page which receives over 4K views weekly.
Testbirds Insights
Launched and produced a video series with Testbirds' subject matter experts and founder exploring topics such as digital product testing and UX maturity.
APAC Workforce Insights
Managed research firms to develop annual insights into the Asia Pacific workforce, with whitepapers activated through PR, organic social, and LinkedIn lead generation ads.
Cornerstone Content
Conceptualised and launched the cornerstone content strategy, driving SEO performance with six pieces ranking for over 40 keywords.
Data protection compliance for enterprises
Developed this article explaining how data clean rooms can help enterprises comply with data protection regulations even while collaborating on sensitive and restricted data.
Why Bitfinex is crypto’s super app
Wrote this article exploring the Bitfinex mobile app and explaining six of its key features for using and trading crypto.